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Cornish Sea Salt

Know your salt

After initially being asked to create a new website for Cornish Sea Salt, we were soon asked to work with their internal marketing team to help deliver their day to day design needs. We took their existing range of  flavoured salts and reimagined them to appeal to potential stockists, enabling them to be included in several new supermarkets and retailers, whilst also refining the core range of packaging. We helped target new younger chefs and developed marketing literature that talked directly to them alongside a more youthful seasoned magazine that was distributed throughout food retailers and trade events. 

If you would like to know more, please get in touch.

An image of the Cornish Sea Salt Website Home Page
An image showing the Cornish Sea Salt Simple Seasonings packaging range of salts
An image showing the Cornish Sea Salt core packaging range of salts

SEA– SONAL CHANGE SONS SONALITY SONED

An image from the Cornish Sea Salt Seasoned Magazine showing cooking inspiration and supplier profiles
An image of the Cornish Sea Salt Seasoned Magazine on being printed
An image of the Cornish Sea Salt Seasoned Magazine being printed
An image of the Cornish Sea Salt Seasoned Magazine being printed
An image of a spread from the Cornish Sea Salt Sommelier magazine showing the science of salt and cooking inspiration
An image of the Cornish Sea Salt Newsletter campaign showing cooking inspiration
An image of the Cornish Sea Salt Newsletter campaign showing the website launch

Results

new retail opportunities
Increase in sales 
Greater brand awareness

Connection to New audiences


“We have worked with Channel for a number of years. Chris has produced several projects for us, to an incredibly high standard, including new packaging designs across our range, POS and display materials, and website artwork. Most recently he produced the first issue of a new quarterly magazine, Seasoned, to a very tight deadline. We enjoy a great relationship with Channel and have found them to be responsive and reliable.”

Emma Trelawny
Marketing Manager – Cornish Sea Salt

An image from the Cornish Sea Salt Seasoned Magazine showing fermented foods

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