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Statesman Rail

ENGAGING A 
NEW AUDIENCE

After initially being asked to create a new website, we soon discovered that the core need was to engage Statesman Rail to a new audience. We honed and refined the existing brands vision to target a younger audience of food explorers whilst not alienating the existing market. We then set about organising a team of experts to help develop and deliver the website and marketing material  to ensure maximum impact.

If you would like to know more, please get in touch.

An image showing the Statesman Rail branding, gold foiled onto burgundy card
An image showing the Statesman Rail brand in gold
An images showing the Statesman Rail brand logo being hand rendered
An image showing the Statesman Rail Brand Guidelines
An image showing the Statesman Rail Website wire framing process
An image showing the Statesman Rail brochure covers

Time to

EXPLORE INDULGE DISCOVER SHARE CELEBRATE RELAX BREATH EXPLORE INDULGE

An images showing the Statesman Rail merchandise
An image showing the Statesman Rail Stationery
An image showing the Statesman Rail Mobile Website screens
A selection of images showing the Statesman Rail art direction from a recent photoshoot
An image showing the Statesman Rail Pullman Dining art direction from a recent photoshoot

Results

Increased brand awareness

Aligned Digital Expectations
Page views up 60%

Bounce rate -52.9%

Avg Session Dur +306%

An image showing the Statesman Rail Pullman Dining art direction from a recent photoshoot

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